By Jesus F. Llanto    

October 9, 2008–Local government units should focus on five key sectors to become competitive tourism destinations, an expert on tourism told local officials Wednesday.

During the 2008 Local Government Unit Summit held in Makati City, Samie Lim, vice chair of the Philippine Chamber of Commerce and Industry (PCCI), said that to develop a strong tourism industry, policies and investments must focus on the five A’s of tourism—arrival, access, accommodations, attractions, and activities.

Lim, who was behind the PCCI’s BizTour5 program that aims to develop private sector initiated tourism programs, said there should be available budget airlines, and chartered planes, cruise liners and ferries to accommodate the arriving tourists. He added that there is a need to develop travel agencies, tour guiding businesses, and world-class airports and seaports.

Investments, he said, should also be poured to tourism infrastructures like roads, ports, energy, telecommunication facilities and sewerage system.

To develop the accommodations needed by the industry, Lim said the country must follow the model of Malaysia.

“Malaysia created a chain of hotels in every major province,” he said adding that these hotels were used not only as for tourist accommodations but also as venues for regional and local conferences.

LGUs should also try to develop historical, cultural and heritage sites and build parks, museums and camping sites, and it must offer sports and recreation activities.

The influx of tourists, Lim added, will help boost the growth of shopping malls, medical tourism facilities, retirement homes, spa and resorts, casino-hotels and convention centers.
(abs-cbnNEWS.com/Newsbreak)

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